Intelligent Canvas Product Launch

Campaign goal: Create a engaging social-first launch moment to introduce Miro's Intelligent Canvas.

How: Produced a series of high-impact brand videos that focused on how the new Intelligent Canvas would change the way our users work in Miro. Focused the content around community feedback and showcased key features like the new AI sidekicks, Create with AI, and AI shortcuts.

The results: The four-part launch series garnered over 30K organic views across key social channels: LinkedIn, Instagram, and YouTube Shorts with an above-benchmark engagement rate.

Tentpole Product Moment

Campaign goal: Create a robust organic social strategy and influencer marketing plan to promote Miro's most important product moment of the year: Canvas 26.

How: Created a multi-layer social and influencer plan that spanned across pre, live, and post-event coverage across all major Miro social handles, including influencer gifting/PR to garner additional organic coverage.

The results: 482K video views across social channels in the first 90 days post event (221% increase from the previous year). Influencer activations led to 29M impressions (29% increase YoY). The social push generated more than 1,100 pieces of UGC from attendees and community members. 99% positive sentiment.

Evergreen Product Series

Campaign goal: Create a video-first campaign to highlight key Miro use cases to do three things: tell the "Innovation Workspace" story, enable customers to compose end to end workflows on Miro and drive targeted use cases adoption through at scale approach.

How: Produced an in-house video series using employees to showcase the real ways they use Miro in their day-to-day work.

The results: 173K views on YouTube alone. Each month, "How I do It In Miro" videos were the highest engaged videos on LinkedIn.

YouTube Growth Strategy

Campaign goal: Create a plan for how to revive Miro's stagnant YouTube channel.

How: Created a A YouTube-first production workflow: from ideation through keyword research, script creation, PMM approval, production, editing, thumbnail creation, publishing, monitoring, and performance tracking.

The results: Published more than 135 SEO/AEO-focused videos, leading to +30% YoY increase in organic views. Views from YouTube Search increased +36% YoY and views from LLMs increased +700% YoY.