Hi, I'm Aida.

A data-driven marketer with more than 11 years of experience leading digital and social strategy and growing some of the world's top brands.

Work experience


Head of Social and Influencer


Senior Manager, Social Media


Global Social Media Lead


Lead, Paid Social Media Strategy

Sheraton Hotels & Resorts

Global Social Media Manager


Content Specialist


Social Media Consultant

Las. Vegas Sun


Software & platforms

  • Sprinklr

  • Sprout Social

  • Brandwatch

  • Khoros

  • Figma

  • Asana

  • Workfront

  • Miro

  • Capcut

  • Meta Business Suite

  • LinkedIn Ads Manager

  • TikTok Ads Manager

Education and awards

Southern Methodist University
Bachelor of Arts - Convergence Journalism, Spanish, Latin American Studies

Cannes Lions 30 under 30
Graduated from The Cannes Lions School Young Marketers Academy held at the 65th Annual International Festival of Creativity in Cannes in 2018. The Young Marketers Academy offers 30 select places to professional marketers aged 30 years or under.