Executive Social Presence

The ask: Take over Accenture Interactive CEO Brian Whipple’s social accounts when he had no prior social presence, as well as creating and cultivating an executive positioning strategy based on his personal brand and our business objectives.

The how: I began regularly curating content for his LinkedIn and created a new Instagram account for him where we launched a personal brand campaign.

The results: Grew his network to nearly 2K followers in two months by launching his first social-only campaign. I optimized his LinkedIn profile, helped him publish his first two LinkedIn articles, and went from no posts to original content 2X a week on average, leading to a 144% increase in his audience on that platform.